France Takes Aim at Fast Fashion – And We Welcome It

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At Edberg, we believe this is a long-overdue and necessary step for the fashion industry.

The rise of ultra-fast fashion has come at a high cost: to the environment, to workers, and to the value we place on clothing itself. As a sourcing and production partner for brands that value long-term quality, we’ve always stood for a slower, more responsible approach to fashion.

What Sets Us Apart

We’re proud to partner with brands that choose quality over speed, and craft over convenience. Here’s how Edberg works differently:

  • Made in Europe: Our entire supply chain—from sourcing to sampling to production—takes place in trusted factories across Portugal and Europe.
  • Made to Order: We produce only what is needed, reducing excess stock and unnecessary waste.
  • Natural Fibres: We prioritise materials like organic cotton, linen, viscose, lyocell, and other biodegradable fibres.
  • Craftsmanship First: Our team brings decades of technical expertise to every garment, ensuring fit, finish, and longevity.

We’re not interested in throwaway fashion. We make pieces that are meant to be worn, repaired, and loved for years.

The Future is Slower—And Better

France’s new policy is a powerful signal to the industry: that speed at all costs is no longer acceptable. It’s a win for conscious brands, for local production, and for every customer who wants to invest in better clothing.

We’re hopeful other countries will follow suit. In the meantime, we’ll continue doing what we do best: supporting our clients with thoughtful sourcing, expert production, and garments that are made to last.

Interested in working with a partner who shares your values?
Get in touch with the Edberg team to explore how we can help bring your next collection to life—sustainably.

Contact us here.